CRAZY.-
adjective [krey-zee]
Doing something different from what people expect.
Being distinctive.
In Short
GoCrazy is a creative agency in Utrecht and Madrid specializing in branding. We work with clients starting from the initial brand strategy phase to the final creative design and art direction of a project. We believe in creating beautiful work with meaning and soul that boosts our client’s business and meets the deeper needs of their audiences.
Code of honor
Bold & Taking risks
We believe that life equals risk. No guts, no glory. You need to be bold to stand out. If everybody likes you, nobody buys you.
Curious & Open
We always question. And explore. Looking for the why of a brand. To find its spark.
Unconventional
We take the unconventional perspective. We look at things from a different angle. It’s all a matter of perspective, of switching frames of mind.
Joyful & Deep
Without deeper meaning, there is no value. Without joy, it’s empty. The joy in creating, rooted in psychology, is the spark in our work.
Trusting our gut
We go with our gut instinct. In sync with our intuition.
If it flows, it's usually right.
Crazy high standards
Good is just not good enough. We need to love it! And so do you.
Into beauty
We aim for beauty in words and design. A brand that touches you from the heart gives energy, and makes the world a more beautiful place.
Victor & Conny
Conny Lanza
Creative Direction, Brand Strategy, Design & Copywriting
Conny in one word: Curious. With a craving for meaning, joy and beauty. She likes to dig deep in order to reveal the brand essence. The spark of a brand.
A psychologist by education and a disrupter by nature, she takes great pride in her creation of the successful Privium brand. And great joy in helping brands to fulfil their potential, stand out and realize their ambition.
Victor Pascual
Creative Direction, Design, Website Creation & Social Media
Víctor in two words: Restless creator. With a huge passion for design.
A technical IT engineer by education and a designer by heart, he enjoys taking website development to a whole different creative level. Víctor could also be described as an emotionally driven, ambitious dreamer. He has been an entrepreneur since his early 20's.
Creative Direction, Design, Website Creation & Social Media
Víctor in two words: Restless creator. With a huge passion for design.
A technical IT engineer by education and a designer by heart, he enjoys taking website development to a whole different creative level. Víctor could also be described as an emotionally driven, ambitious dreamer. He has been an entrepreneur since his early 20's.
AND CREW ...
Alexander Hladiuk
Photo & Video Editing, Graphic Design
Leonard Faustle
Photography, Video Production
& Art Direction
Conny van Schijndel
Copy Editor
Chris Vonk
Architecture & Interior Design
Rob van Haren
Legal Shit