“We help brands define who they are, what sets them apart,
and how to show it.”
1. Dive deep
branding is not a quick fix on the surface
Know thy customer first. What makes him move? We go down to your customer deeper wishes and needs.
Then we get to your essence. What makes you tick. What sets you apart. And reveal your DNA. We do this by deep qualitative interviews with a trained psychologist, using the Adler personality brand model.
In addition to your DNA, we’ll describe your purpose - your WHY - as well as your HOW and your WHAT. Furthermore, your brand values, tone of voice and style elements will be defined. And your brand story.
Not only does this make the positioning of your brand very clear, it also functions as a compass for all your brand decisions.
so you get:
customer analysis · brand essence · brand values · storytelling
2. Visual identity
Translating your DNA into colors, fonts & logo
We translate your DNA into a color scheme. And fonts. From there we design your logo - the visual expression of your brand essence. This can be further strengthened by coming up with a unique pay-off.
so you get:
colors · fonts · logo
3. Digital face
BRINGING YOUR DIGITAL FACE IN LINE WITH YOUR DNA
Let’s bring your inside out. We make sure that your website - your digital face - is in line with with your DNA. Both in words and design.
First communicating your essence and benefits for your clients - what’s in it for them - and then showing how and what you offer.
All in an engaging way - with calls to action that boost your business!
Oh, and since you and your brand are unique, your website will be unique. Customized and tailor made based on your specific characteristics and needs. It will be designed and developed from scratch. We don’t make use of existing templates.
so you get:
website · digital stationery · photography · copywriting & editing
4. LET’S GET PHYSICAL
BRINGING YOUR PHYSICAL FACE IN LINE WITH YOUR DNA
Make sure the way you look is in line with WHO you are. This ranges from the look of your stationary, your packaging, up to the look of your office, the outfit of your crew and the wrapping of your company cars.
Our design will reflect your identity and differentiate it from the rest in all its manifestations.